포지셔닝으로 인생을 바꾸는 전략

성공을 부르는 포지셔닝 전략,

타이밍보다 먼저 생각해야 할 ‘자리 잡기’

사회에서 성공한 사람들은 왜 성공했을까? 그 비밀은 타고난 ‘재능’이나 ‘자질’이 아니라, 그 사람에게 맞는 ‘자리 잡기(포지셔닝)’와 ‘타이밍’에 있다. ‘자리 잡기’란 자신을 어떤 장소에 두고, 어떤 스킬을 살리며, 개인으로서 어떻게 살아갈지를 뜻한다. 그리고 그 장소가 사회의 의식 흐름에 부합하고 있는지가 바로 ‘타이밍’이다. 우리는 ‘타이밍’을 만들어내는 것은 어렵지만 ‘자리 잡기’ = 우리가 진을 쳐야 할 장소는 관리할 수 있다. 어떠한 환경에 자신을 두고, 어떠한 경험을 쌓으며, 어떠한 스킬과 커리어를 얻을 것인가. 자기 스스로 이것들을 생각하고 주도권을 획득해 나가야 한다.

이 책은 단지 조직 내 직책이나 업계 트렌드에 몸을 맡기는 것이 아니라, 스스로 인생의 진지를 구축하는 법을 알려주는 새로운 자기계발 전략서다. 단순한 직업이나 커리어 가이드를 넘어, 자기 인생의 주도권을 되찾기 위한 철학과 실전 전략을 담고 있다. 20대부터 60대 이후까지 전 생애 주기에 걸쳐 ‘어디에 어떻게 진을 치고, 어떻게 주도권을 잡을 것인가’에 대해 다루고 있으며, 특히 빠르게 변화하는 시대에 정체된 이들에게 인생의 방향을 재정비할 기회를 제공한다.

이 책은 다음과 같은 질문에 답한다.

▶ 지금 있는 조직, 지금의 커리어는 진짜 나에게 맞는 장소인가?

▶ 나는 나의 강점이 잘 드러나는 위치에 있는가?

▶ 50세 이후, 조직의 보호 없이도 살아갈 수 있는 진지를 마련했는가?

《포지셔닝으로 인생을 바꾸는 전략》은 단순한 자기탐색이 아니라, ‘경쟁 가능한 진지 구축’과 ‘개인 전략의 수립’을 구체적으로 실천하는 방법을 안내하며, 커리어 후반의 인생까지 포괄하는 긴 호흡의 가이드를 제공한다.

지은이 : 후지하라 가즈히로(藤原和博)

교육개혁실천가인 그는 1955년 도쿄에서 태어나 1978년 도쿄대학 경제학부를 졸업하고 주식회사 리쿠르트에 입사했다. 동 회사에서 도쿄영업 총괄부장, 신규사업 담당부장 등을 역임했다. 1993년 유럽주재를 거쳐 1996년에는 리쿠르트사 VP급 특별사원인 펠로로 재직하며 훌륭한 성과를 거두었다. 2003년부터 5년간 도쿄 도내에서는 의무교육 최초의 민간교장으로 스기나미구립 와다중학교 교장을 역임했으며, 이후 하시모토 도루 오사카부 지사 특별고문, 사가현 다카오시 특별고문을 거쳐 2016~2018년 나라 시립 이치조고등학교 교장을 역임했다. 2021년, 온라인 서당인 ‘조례만 하는 학교’를 개설했다.

저서로는 《상위 1%가 되기 위한 리셋 혁명》, 《60! 이제부터 품격 있게 살기로 했다》, 《10년 후, 우리 아이의 직업이 사라진다》, 《10년 후에도 일해야 하는 당신에게》, 《책을 읽는 사람만이 손에 넣는 것》, 《완벽하지 않은 스무 살을 위한 진짜 공부》 등이 있다.

옮긴이 : 이성희

인천대학교 일어일문학과를 졸업하고 현재 전문 번역가로 활동하고 있다. 역서로는 《소소한 자본으로도 할 수 있는 창업 아이템》, 《성과를 내는 강점 전략》, 《우리 몸의 위험 신호》, 《어려웠던 경제가 이렇게 쉬울 줄이야》, 《가치 투자 실천 바이블》이 있다.

감수 서승범

동경에서 자라, 고려대 일어일문학과를 졸업했다. 한국외국어대 대학원에서 일본 문학 석사학위를 취득했다. 〈아사히신문〉, 두산그룹 오리콤, 동시 통역가, 번역가 등의 커리어가 있다. 33년 경력의 일본 비즈니스통으로, 현재 비즈니스 코치로 활동 중이다. 일본에서 《한국비즈니스 53가지 성공 법칙》을 출간했 고, 간다 마사노리의 《비상식적 성공법칙》을 번역했다.

감수자의 말 인생은 자리를 잘 잡은 사람이 이긴다·················································4

프롤로그 재능보다 더 중요한 것은 어떤 장소를 선택할까?·······································8

CHAPTER 1. 자신만의 인생을 살아갈 수 없는 나라

일본이라는 자동차·················································································21

자율주행 모드를 해제하자·······································································25

직소퍼즐형에서 레고형으로·····································································28

스마트폰, 커닝도 대환영·········································································31

일하는 사람은 두 부류로 나뉜다································································34

일자리를 잃는 사람들·············································································36

일의 가치는 ‘○○’에 의해 결정된다···························································39

‘사내 자영업자’를 목표로 삼자··································································42

1만 시간으로 프로가 될 수 있다································································44

우리는 이미 프로가 되어 있다···································································47

기업의 승자와 패자는 1998년에 갈렸다······················································50

우리가 그만둬야 할 5가지········································································52

CHAPTER 2. 승산이 있는 장소를 찾아 진지를 구축한다

에너지를 얻을 수 있는 일과 에너지를 빼앗기는 일·········································57

일하면서 절대 해서는 안 되는 것·······························································59

좋은 회사, 나쁜 회사를 구별하는 3가지 포인트·············································61

JPH로 인해 자신을 망쳐서는 안 된다·························································64

모든 조직은 점점 무능해진다····································································67

개인 X 조직·························································································69

고안하는 측, 정보를 제공하는 측에 선다······················································72

희소성 있는 정보를 창출하려면?·······························································75

동료가 즐거워할 만한 장소를 찾는다··························································78

의식적으로 환경을 바꾼다·······································································82

예술적인 생활 방식················································································85

‘정답’이 없는 사회에서 살아가기 위해서는?·················································88

나라(奈良)에서 하이엔드 빙수 기계가 탄생한 이유···········································91

‘커리어의 대삼각형’을 만들다···································································94

세 번째 발은 크게 내딛자········································································99

반드시 승리하는 프레젠테이션 기술························································· 104

회사를 상대로 협상력을 갖추기 위해서····················································· 109

CHAPTER 3. 나는 이렇게 ‘자리 잡기’를 해왔다

22세, 재학 중 직장인이 되다·································································· 113

앞으로의 시대는 ‘역발상’이 통한다·························································· 117

30세, 갑작스럽게 찾아온 병으로 인생이 180도 바뀌다································· 119

33세, 열정적으로 책을 읽기 시작하다······················································· 122

37세, 파리로 향하다············································································ 125

40세, ‘자영업자’라는 길을 선택하다 ························································ 127

47세, 중학교 교장에 취임하다································································ 131

52세, 단숨에 새로운 가능성이 펼쳐지다···················································· 134

61세, 아내, 자녀와 떨어져 이주하다························································ 138

성공은 이동 거리와 비례한다·································································· 140

65세, ‘조례만 하는 학교’를 개교하다························································ 143

독특한 3가지 원칙··············································································· 147

앞으로 다가올 70대를 위해 후지산 가와구치호에서 ‘자리 잡기’를 계획하다········ 151

CHAPTER 4. 인간의 그릇을 키우려면?

인생의 에너지 곡선·············································································· 159

상대를 끌어당기는 요소는 ‘골짜기’와 ‘전환점’············································ 163

신용 있는 사람의 10가지 조건································································ 165

인간의 그릇은 다이아몬드!?··································································· 167

호리에 다카후미 씨의 사례 ···································································· 170

니시노 아키히로 씨의 사례···································································· 173

필요한 것은 ‘뜻’, ‘철학’, ‘미의식’······························································ 175

60세 이후에는 젊은 사람들의 도전에 투자하자··········································· 178

정보 편집력을 높이는 2가지 요소···························································· 181

사고 정지 상태에 빠지지 않기 위해·························································· 184

CHAPTER 5. 운을 내 편으로 만들기 위해서는?

행동은 신속하게, 그리고 무수히 많이······················································· 189

상대를 웃게 만드는 사람에게 행운의 여신은 미소 짓는다······························ 191

자신의 실패담을 이야기하면, 긍정적인 에너지를 얻을 수 있다························ 194

유머와 위트를 키우자··········································································· 199

뇌가 연결되는 장소를 만든다·································································· 201

나에게 일어난 기적·············································································· 204

‘세상 수업’ 성립 배경에 얽힌 인연························································ 205

첫눈에 반한 그림············································································· 206

100만 가구 중 한 집········································································· 207

천연기념물을 기르다········································································ 209

뜻밖의 장소에서 후배와 재회······························································ 210

왜 운을 끌어당길 수 있을까?···································································· 212

나에게 일어난 기적 같은 만남································································· 214

사다 마사시 씨················································································ 214

구마 겐고 씨··················································································· 217

하루나 아이 씨················································································ 220

에조에 히로마사 씨·········································································· 223

히라바야시 요시히토 씨····································································· 225

10가지 기적을 적어보자······································································· 230

CHAPTER 6. 50세부터 시작하는 ‘정년 없는 삶’

포장마차를 시작해보자········································································· 233

인생은 특별한 마라톤··········································································· 235

온라인 개인 학원을 설립한다·································································· 238

내가 주목하는 5 + 3 분야······································································ 241

시간을 사용하는 방식을 바꾼다······························································· 243

돈을 쓰는 방식을 바꾼다······································································· 245

프로를 구매하기·············································································· 247

아바타를 구매하기··········································································· 248

커뮤니티를 구매하기········································································ 249

자신을 헐값에 팔아본다······································································· 252

자신을 해방한다·················································································· 255

내 안의 ‘광기’를 키워보자····································································· 258

CHAPTER 7. 60세 이후의 ‘진정한’ 돈 이야기

‘노후 2,000만 엔 문제’의 진실······························································ 263

60세 이후의 인생을 유형별로 분류하면…················································· 264

지출 - 얼마가 있어야 생활할 수 있을까?·················································· 267

수입 - 연금 수입은 얼마나 될까?··························································· 271

수입과 지출 관리················································································ 273

적자를 없애거나 줄이기····································································· 273

60세까지 수익을 창출하는 자산 마련하기·············································· 274

예기치 못한 지출을 미리 상정해 대비하기·············································· 274

자신에 관한 교육비를 늘리기······························································ 276

외주(위탁)를 적극적으로 활용하기························································· 277

리버스 모기지 활용하기····································································· 277

‘자리 잡기’는 인생 후반부에 큰 영향을 미친다··········································· 279

에필로그 ‘죽음’을 생각해봄으로써 인생을 개척할 수 있다··································· 282